His portraits have graced the covers of Elle, Harpers Bazaar, Esquire, GQ and Rolling Stone. He has produced landmark advertising for brands like Nike, Swatch and Dove and charities including Oxfam and Breakthrough Breast Cancer.
Rankin’s work questions social norms and ideas of beauty. In 2009 he launched Rankin Live, which invited ordinary members of the public into the studio to have their portraits taken. NY:SKIN will do the same thing on an epic scale. It will champion the human form in all its variety, mapping an entire city through the faces of its inhabitants.
He began his career co-founding the seminal magazine Dazed & Confused and tapped into the consciousness of the 90s and 00s with his intimate approach and playful sense of humour. He has since remained a prevalent force in publishing with AnOther Magazine, the bi-annual Hunger Magazine and over 42 books to his name. Fearless behind the lens, his imagery has become engrained in contemporary iconography. He has created landmark editorial and advertising campaigns for some of the biggest and most celebrated publications, brands and pioneering charities.
His passion for all aspects of modern culture is represented in his work and it wasn’t long before Rankin put his hand to moving image. In 2002 he co-directed his debut feature film, The Lives of Saints, written by Toni Grisoni (Fear and Loathing in Las Vegas). He has since shot commercials for Ford Mustang, Coco de Mer, Versace, and G-Star RAW, among others. As well as music videos for Rita Ora, Miley Cyrus, Kelis and Azelia Banks, and many more.
Rankin lives in North London with his wife Tuuli.